Welcome to another episode of the Free and Fearless podcast. Today we’re talking about using Instagram for business.

Many of you have asked me questions about Instagram, how I use it, how I create the graphics, how I grow my audience, how I feel good about showing up there often and how I decide what to post about.

There’s a lot going on for me there lately so I wanted to record a whole episode on that and talk about not just using Instagram for business, but actually having fun doing it.

Because if you’re just pushing yourself to be there, doing what others are doing, posting too much or too little, comparing yourself to others, sliding into people’s DMs and feel salesy, well something is just not right.

Tune into the episode below:

Show Notes:

* [07:07] How I used Instagram before vs now & why I deleted my personal account* [08:52] How I set a clear intention for social media & why that matters* [11:49] The tools I use to create graphics* [13:38] When I post and how often* [16:28] How to decide what to post* [19:12] How I organize my feed & what matters more than aesthetics

Mentioned:

* The Free Abundant Biz Journal Challenge* Fearless Content* My Instagram* Canva* Styled Stock Society* Planoly [app]* Lightroom [app]

How to Use Instagram for Business

I’ve used Instagram for business a few years ago but then I was doing completely different things from now. I was posting motivational quotes and my content was related to personal development.

I wasn’t showing my face and got a certain amount of followers, but it just didn’t lead to anything. It was absolutely pointless.

So I left it behind and literally didn’t even log into my business Instagram account for around 1,5-2 years.

During that time I was using my personal Instagram account but not that much, and I was growing my blogging business.

But in 2020 I decided to finally get out of my comfort zone, focus on branding and marketing, and just get out there.

One of the decisions I took, other than re-branding my site and starting the podcast, was to also go back to using Instagram for business. I wasn’t sure how to go about. An I was also having a hard time managing my personal account and the business one, as I didn’t want people from my personal to know about my business one, and vice versa.

That was actually causing me stress so I had some final decisions to make as I didn’t wanna spend time switching between accounts and hiding from some people while engaging with others.

I knew I wanted to go all in on my business and didn’t really enjoy using my personal account, so I deleted it. I focused solely on the business one, only followed people I admire and wanna learn from and s...