Whats in store for tech leaders in the year ahead? Find out as Vice Presidents and Senior Research Directors Matthew Guarini and Fred Giron discuss Forresters 2024 predictions for technology leaders

As B2B buyers contend with tighter budgets, theyre looking to an unexpected source to help them make the right purchase decisions: product experts from vendor companies. Vice President and Research D

Customer experience (CX) leaders are positioned to win big with generative AI (genAI) in 2024. But theres a caveat: They must identify and augment the right drivers of CX performance. Learn more abou

Is the push to encourage AI across the enterprise introducing more risk? Principal Analyst Andrew Hewitt discusses the pros and cons of bring-your-own-AI (BYOAI) in this episode.

Despite economic pressure, B2B sales and marketing leaders are prioritizing investment in revenue operations. In this episode, Vice President and Principal Analyst Laura Cross and Principal Analyst An

Zero Trust has evolved since its earliest iterations, but its never been more vital than it is today. In this episode, Principal Analyst David Holmes discusses the origins of Zero Trust and its futur

Recent, major shifts in the cloud space are prompting some technology leaders to review their cloud strategies. In this episode, Principal Analyst Lee Sustar provides his perspective on the future of

Nervous about the privacy implications of your latest generative AI pilots? In this episode, Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid.

For all the FOMO that generative AI has inspired among B2B marketers, many arent sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.

Delighted customers or PR nightmare? The difference can boil down to responsible design. Before your company ends up in an IRL episode of Black Mirror, listen to this podcast about responsible desig