What It Means: A Forrester Podcast

Latest Episodes
The death of a (B2B) salesman
Forrester Vice President and Principal Analyst Andy Hoar discusses the large-scale displacement of B2B sales reps by 2020, triggered by the powerful combination of empowered customers and digital technologies.
The Death Of A (B2B) Salesman
Forrester Vice President and Principal Analyst Andy Hoar discusses the large-scale displacement of B2B sales reps by 2020, triggered by the powerful combination of empowered customers and digital technologies. - Featuring: Andy Hoar, Vice President,
Futurology: from mobile silos to open ecosystems
Forrester Vice President and Principal Analyst Michael Facemire describes a technology future that is on one level so obvious and human but on another level fundamentally disruptive.
Futurology: From Mobile Silos To Open Ecosystems
Forrester Vice President and Principal Analyst Michael Facemire describes a technology future that is on one level so obvious and human but on another level fundamentally disruptive. - Featuring: Michael Facemire, Vice President, Principal Analyst
The uncertain future of banks
Forrester Vice President and Research Director Benjamin Ensor discusses the uncertain future of banks — and the outside players threatening banks’ relationship with customers.
The Uncertain Future Of Banks
Forrester Vice President and Research Director Benjamin Ensor discusses the uncertain future of banks — and the outside players threatening banks’ relationship with customers. - Featuring: Benjamin Ensor, Vice President, Research Director -
With me or against me: the values-based consumer
Forrester Senior Data Analyst Anjali Lai examines how the current turbulent social climate and the emergence of the values-based consumer are putting pressure on brands to take a stand.
With Me Or Against Me: The Values-Based Consumer
Forrester Senior Data Analyst Anjali Lai examines how the current turbulent social climate and the emergence of the values-based consumer are putting pressure on brands to take a stand. - Featuring: Anjali Lai, Senior Data Analyst - Show notes:
The rise of the industrial digital platform
Forrester Vice President and Research Director Pascal Matzke examines the rise of industrial digital platforms and how they are changing businesses and creating new and powerful products and markets.
The Rise Of The Industrial Digital Platform
Forrester Vice President and Research Director Pascal Matzke examines the rise of industrial digital platforms and how they are changing businesses and creating new and powerful products and markets. - Featuring: Pascal Matzke, Vice President,