What It Means

What It Means


Latest Episodes

The Retailer’s Dilemma — A Brick-And-Mortar Or Brand Problem (Or Both)?
March 30, 2017

Forrester Principal Analyst Brendan Witcher examines the current and somewhat confusing state of retail, disentangling why some retailers are struggling in a market that has more tailwinds than headwinds. - Featuring: Brendan Witcher,

The CIA breach and the IoT security wake-up call
March 23, 2017

Forrester Principal Analyst Jeff Pollard discusses the implications of the CIA breach — exposing the immediate and far-reaching security threats driven by the internet of things (IoT) at a time when many companies are prioritizing time-to-market over mi

The CIA Breach And The IoT Security Wake-Up Call
March 23, 2017

Forrester Principal Analyst Jeff Pollard discusses the implications of the CIA breach — exposing the immediate and far-reaching security threats driven by the internet of things (IoT) at a time when many companies are prioritizing time-to-market over m...

Rethinking customer loyalty
March 16, 2017

Forrester Analysts Emily Collins and Rick Parrish examine the changing — or eroding — state of customer loyalty, as aged loyalty programs are misfiring against customer priorities and companies struggle for the hearts, minds, and spend of empowered, r

Rethinking Customer Loyalty
March 16, 2017

Forrester Analysts Emily Collins and Rick Parrish examine the changing — or eroding — state of customer loyalty, as aged loyalty programs are misfiring against customer priorities and companies struggle for the hearts, minds, and spend of empowered,

The new tech revolution
March 09, 2017

Forrester Vice President and Principal Analyst Brian Hopkins discusses the new technology revolution and its far-reaching implications to what companies are and how they need to work.

The New Tech Revolution
March 09, 2017

Forrester Vice President and Principal Analyst Brian Hopkins discusses the new technology revolution and its far-reaching implications in terms of what companies are and how they need to work. - Featuring: Brian Hopkins,

Forrester's What It Means Podcast
March 02, 2017

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean,

The economics of CX
March 02, 2017

Forrester Principal Analyst Maxie Schmidt-Subramanian reveals the powerful (potential) relationship between customer experience (CX) efforts and financial performance — as well as the challenges many are facing to convert on that opportunity.

The Economics Of CX
March 02, 2017

Forrester Principal Analyst Maxie Schmidt-Subramanian reveals the powerful (potential) relationship between customer experience (CX) efforts and financial performance — as well as the challenges many are facing to convert on that opportunity. -