What It Means
Latest Episodes
Is Too Much Tech Overburdening Clinicians?
How is the growing disconnect between tech leaders and clinicians contributing to burnout? Find out as Senior Analyst Shannon Germain Farraher explores the current and future state of technology in cl
Tech Trends To Watch In 2024
How will generative AI impact infrastructure plans? What regulatory issues will tech leaders have to grapple with? Hear Forresters technology analysts discuss their predictions for the latest tech tr
How Chip Shortages Could Impact Your AI Plans
Nothing can slow the AI revolution except perhaps a shortage of the chips AI relies on. In this episode, VP and Research Director Glenn O'Donnell discusses how ongoing chip shortages could impact yo
COP28 Review
The annual United Nations Climate Change Conference, known as COP28, wrapped up last month to mixed reviews. In this episode, Senior Analyst Abhijit Sunil discusses what he saw at the event and some o
The Future Of Search In A GenAI World
Generative AI is poised to upend every aspect of search marketing. In this episode of What It Means, Senior Analyst Nikhil Lai explains the rapid changes that search marketers need to prepare for now.
How To Use AI To Uplevel Revenue Enablement
Many revenue enablement leaders are simultaneously intimidated and intrigued by AI, particularly generative AI (genAI). The sooner they embrace it, the sooner they can help make sellers and other cust
Predictions 2024: For B2B Teams, GenAI Will Yield Mixed Results
Generative AI will make B2B sales, marketing, and product teams more prolific in 2024 but not always in ways that are desirable. VP and Principal Analyst Laura Ramos and Principal Analyst David Parr
Generative AI Will Reshape Far More Jobs Than It Eliminates
Is generative AI coming for your job? Find out as VP and Principal Analyst J. P. Gownder and Principal Analyst Michael O'Grady discuss a new forecast on the impact of generative AI on jobs in the US.
Autonomous Vehicles: Are We There Yet?
Is it finally time for self-driving cars and trucks to achieve their long-held promise? Find out as Vice President and Research Director Pascal Matzke joins the podcast to discuss the current state an
Predictions 2024: Where Will AI Go Next?
Where will AI go next? Thats the biggest question of 2024. In this special episode, nine Forrester analysts discuss whats behind our 2024 predictions for AI and what the implications will be.