What It Means

What It Means


Why The CIO-CMO Partnership Matters More Than Ever

August 04, 2022

Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relationship matters more than ever and the key benefits of effective CMO-CIO collaboration.