What It Means: A Forrester Podcast

What It Means: A Forrester Podcast


Latest Episodes

AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser
October 30, 2025

Recently, a very bad day for AWS became everyone elses very annoying day. And while the disruption was fairly short-lived, there are longer-term lessons to be learned. In this episode, we look at the

California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options
October 16, 2025

Principal Analyst Alla Valente breaks down Californias new AI law, VP and Research Director Chris Gardner discusses the impact of AI models on software development roles, and Principal Analyst Nikhil

H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews
October 02, 2025

Heading into the fourth quarter, there are no signs of a slowdown in developments that will keep business and technology leaders on their toes. This episode dives into the latest impacts of geopolitic

Defining AGI, Measuring AI Search, Agency Swirl Continues
September 18, 2025

Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode is for you. Get a detailed look at how three big sh

Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing
September 04, 2025

As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success function as well as the industrial manufacturing and supply chai

Anthropic Lawsuit, AI And Energy, CMO Trends
August 21, 2025

As we hurtle toward the end of August, its time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO

AI Pricing, Outcome-Based Pricing, Developer Productivity
August 07, 2025

As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed look at how to measure developer productivity.

AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
July 24, 2025

July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be more useful than you think.

Fear In B2B Buying, Future Of Experiences, Cisco Live Recap
July 10, 2025

In this episode of What It Means, we dig into fear as a motivator in the B2B buying process, the human-centric future of digital experiences, and what CISOs need to know coming out of Cisco Live.

TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear
June 26, 2025

From pickleball to nuclear energy, this weeks episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology lea