Who Chooses Direct-To-Consumer Brands?

What It Means

Who Chooses Direct-To-Consumer Brands?

February 21, 2019

Why do people buy from direct-to-consumer brands? Until now, little research has been done to determine what’s driving consumers to choose DTC. Forrester Senior Analyst Anjali Lai shares pioneering research in this episode of What It Means.

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Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX des

What It Means

Who Chooses Direct-To-Consumer Brands?

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