What It Means
“Direct-To-Value” Is An Opportunity For B2C Brands
May 23, 2019
How should incumbent brands respond to the direct-to-consumer (DTC) phenomenon? To help firms answer this crucial question, we’ve released Principal Analyst Ryan Skinner’s keynote from Consumer Marketing 2019.
Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX des
Visit Podcast Website
RSS Podcast Feed
Subscribe
Share
Add to MyCast