What It Means
The power of a values-based strategy
June 01, 2017
Forrester Principal Analyst Jim Nail shares how brands can align with consumers’ values to win their hearts and wallets.
Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX des
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