In this episode, we speak with John Crain, co-founder and CEO of SuperRare. John has an extensive background in product consulting for fortune 500s like Coca-Cola & AT&T before taking the leap and working on products in the e-commerce and crypto space.

SuperRare is a marketplace to collect and trade unique, single-edition digital artworks. Each artwork is authentically created by an artist in the network, and tokenized as a crypto-collectible digital item that anyone can own and trade.

We speak with John about how SuperRare has been able to create a community of not only collectors but also forward-thinking creators.

Enjoy!

 

Notes

[0:32] Polyient sponsorship intro.
[1:12] Episode intro.
[2:02] Overview of SuperRare.
[2:48] John’s background and how he came to work on SuperRare.
[4:18] Lessons John learned from working at BlockApps.
[5:13] Genesis story for SuperRare.
[7:28] SuperRare’s discovery process to understand the opportunity to solve problems for digital artists.
[8:59] Why having SuperRare on a decentralized protocol is critical.
[10:46] What target markets SuperRare is focusing on right now.
[12:20] Who typical SuperRare users are and how the team does user research to learn more about them.
[13:41] Opportunities John sees with the blending of the digital and analog art worlds.
[16:31] How the SuperRare team thinks about and builds for the social experience around digital art.
[18:36] The team’s approach to market development and taking SuperRare to market.
[19:58] What opportunities John and the team see given technical developments in the crypto space such as re-fungible tokens.
[22:08] Differentiating between the concepts of fungible and re-fungible tokens.
[23:28] Challenges the SuperRare team is dealing with.
[25:36] Breakdown of the team.
[26:32] What John believes are the most important skills a team needs to succeed in crypto.
[28:08] The team’s process for conducting user research and synthesizing feedback.
[30:43] How SuperRare has been funded thus far.
[32:09] The team’s current approach to their business model and thoughts about the future.
[33:09] What keeps John up at night and how the world will be different five years from now with SuperRare in it.
[35:04] Where listeners can learn more about SuperRare.

Links

John’s Twitter: https://twitter.com/gnarzly
SuperRare Website: https://superrare.co
SuperRare Instagram: https://www.instagram.com/superrare.co/
SuperRare Twitter: https://twitter.com/SuperRare_co
SuperRare Blog: https://medium.com/@SuperRare_co
SuperRare Telegram: https://t.me/SuperRare
Pixura Website: https://pixura.io
Pixura Twitter: https://twitter.com/pixura_io
Pixura Blog: https://medium.com/pixura
Pixura Telegram: https://t.me/pixura