In this episode, we speak with John Crain, co-founder and CEO of SuperRare. John has an extensive background in product consulting for fortune 500s like Coca-Cola & AT&T before taking the leap and working on products in the e-commerce and crypto space. SuperRare is a marketplace to collect and trade unique, single-edition digital artworks. Each artwork is authentically created by an artist in the network, and tokenized as a crypto-collectible digital item that anyone can own and trade. We speak with John about how SuperRare has been able to create a community of not only collectors but also forward-thinking creators. Enjoy!   Notes [0:32] Polyient sponsorship intro. [1:12] Episode intro. [2:02] Overview of SuperRare. [2:48] John’s background and how he came to work on SuperRare. [4:18] Lessons John learned from working at BlockApps. [5:13] Genesis story for SuperRare. [7:28] SuperRare’s discovery process to understand the opportunity to solve problems for digital artists. [8:59] Why having SuperRare on a decentralized protocol is critical. [10:46] What target markets SuperRare is focusing on right now. [12:20] Who typical SuperRare users are and how the team does user research to learn more about them. [13:41] Opportunities John sees with the blending of the digital and analog art worlds. [16:31] How the SuperRare team thinks about and builds for the social experience around digital art. [18:36] The team’s approach to market development and taking SuperRare to market. [19:58] What opportunities John and the team see given technical developments in the crypto space such as re-fungible tokens. [22:08] Differentiating between the concepts of fungible and re-fungible tokens. [23:28] Challenges the SuperRare team is dealing with. [25:36] Breakdown of the team. [26:32] What John believes are the most important skills a team needs to succeed in crypto. [28:08] The team’s process for conducting user research and synthesizing feedback. [30:43] How SuperRare has been funded thus far. [32:09] The team’s current approach to their business model and thoughts about the future. [33:09] What keeps John up at night and how the world will be different five years from now with SuperRare in it. [35:04] Where listeners can learn more about SuperRare. Links John’s Twitter: https://twitter.com/gnarzly SuperRare Website: https://superrare.co SuperRare Instagram: https://www.instagram.com/superrare.co/ SuperRare Twitter: https://twitter.com/SuperRare_co SuperRare Blog: https://medium.com/@SuperRare_co SuperRare Telegram: https://t.me/SuperRare Pixura Website: https://pixura.io Pixura Twitter: https://twitter.com/pixura_io Pixura Blog: https://medium.com/pixura Pixura Telegram: https://t.me/pixura