As sales leaders, we all want to increase our level of influence – people in the team, our peers, key partners, customers and certainly senior executives. Interestingly, many believe the way to do that is through telling, through providing information, and in many cases, through trying to convince and impress people. This may work for some, but often this influence is short lived. The secret to influence is realising that it is not about you – you don’t have to try to impress or convince, just be you. It may be a cliche, but people will not necessarily remember what you told them or what content you delivered, but they will always remember how you made them feel. Influence is not rocket science, and in today’s episode, I explore 10 principles that can help you significantly improve your ability to influence. Hope you enjoy it.