In the busyness of sales, it is easy to get caught up in the moment, and react to the situation we find ourselves and our team in. How often though do we, as sales leaders, take a step back and ask ourselves ‘Am I helping or am I hindering?’ If you are like me when I was leading sales teams, the answer is not very often.

Over the years, the more I have worked with sales leaders and their teams, the more I have realised that we must be 100% conscious of the each moment, and must build better awareness around what we are projecting. This is what I explore in today’s episode.