One of the challenges faced by many sales leaders is having to manage the expectations of the business, the senior executives and stakeholders, and deliver on the key priorities. As we get closer to the end of the month and/or quarter, the pressure mounts, especially with stakeholders trying to remain top of mind to achieve objectives. This can be overwhelming for sales leaders and if we don’t manage this, it can have a detrimental impact on how the team performs, not to mention the precedence it can set for the future. Hence it is critically important for sales leaders to be crystal clear with their message.