We have all heard that sales is a numbers game, and in order to win, we must get familiar with losing, of coming up short, of ‘failing’. So why is it that many sales leaders and their teams avoid failure? They don’t reach out to the ideal prospect for fear of being rejected. They don’t ask for what they want, for the fear of being told no. We must learn to use challenges, obstacles and failure as stepping stones. There is not a single super successful person on the planet who has not had to deal with failure.