The power of storytelling can never be underestimated. For centuries, people have been educating and influencing others through sharing stories, and interestingly, when we feel as if we are placed inside the story, our ability to recall information and in many cases, take affirmative action, increases. Which begs the question – why aren’t more salespeople utilising the power of stories to drive sales? In today’s episode, I enjoyed a fabulous conversation with Nick Capozzi, Head of Storytelling at Demostack, about how the power of storytelling can drive exceptional sales results, if we learn how to tap into it.

To connect with Nick or to learn more about Demostack, go to:

Website – https://www.demostack.com/

LinkedIn – https://www.linkedin.com/in/nick-capozzi/

LinkedIn – https://www.linkedin.com/company/demostack/