As sales leaders, we intrinsically understand the importance of recognising the different personal and behavioural styles of our team, so that we can unleash their potential and drive sustainable results. What has not been as obvious or front of mind is what our own sales leadership style is, where our strengths lie, where risks may exist and where we could develop so that our potential as sales leaders can be unleashed – until now. My friend and colleague, James Cuming, Director at JC Wight & Co, has developed the Prime Sales Leadership Report, a scientific approach to better understanding our sales leadership style from 3 different angles, left brain, right brain and balanced. In today’s episode we discuss the framework and why it is vital for us as sales leaders to understand our strength zones.

To connect with James and to learn more about Prime Sales Leadership Development, go to:

Website – https://www.jcwightandcompany.com/

LinkedIn – https://www.linkedin.com/in/james-cuming-b73a5720/