In working with sales leaders and their teams for many years now, I’m staggered at the number of individuals, whether it be sales people, or in some cases, sales leaders, who search for the easy road – the shortcut. Many of them expect instant results and will often only apply ‘token efforts’ to achieve results. And when the ideal results are not forthcoming, they will look to external forces to justify the outcome.

No matter what industry you look at, or what role within that industry, both ‘success’ and ‘failure’ leaves clues. And it is the astute individual who will be a student, who will observe and ask curious based questions, who will search for and analyse those clues, and who will tap into the one force which separates exceptional performers from everyone else – excellence.