In sales, as in life, a part of being successful is learning to deal with tough situations and difficult customers – it is unavoidable. There are numerous reasons as to why customers may be difficult and if we can understand what they are actually looking for, and what may drive them to be difficult, it can make it a little easier to manage. In today’s episode, I cover 2 key strategies to better manage tough customers, so that we can deliver win-win outcomes.