It may sound like a cliché, but culture will eat strategy for breakfast every single day. There is no magic strategy which on its own will deliver exceptional results, despite where many leaders focus their time. These leaders become obsessed with sales strategy, company strategy, and invest the majority of their attention on driving the numbers and the metrics, without becoming equally obsessed with the culture of the team and of the organisation. They may well have the best strategy ever invented, but it will be doomed to deliver the exceptional outcomes they are hoping for if they do not become obsessed with developing an exceptional culture. Culture becomes a multiplier of strategy.