Even though sales is a numbers game, many senior leaders within organisations will heap the pressure onto the sales leaders and their teams to perform extraordinary deeds to drive results. These leaders are often also the ones who cannot accept failure and constantly look for someone to blame when deals go sour. ‘Failure’ is inevitable in sales and is actually an essential ingredient to being successful. As a sales leader, it is therefore critically important as to how we approach failure. That’s the topic I discuss in today’s episode.