The Exceptional Sales Leader Podcast

The Exceptional Sales Leader Podcast


Making Sales More Predictable

August 28, 2022

As a sales leader, how predictable are the sales opportunities flowing through your team?


  • Are they highly qualified?
  • Are you laser focused on specific customers and specific opportunities, or throwing mud against the wall hoping it sticks?
  • Are you converting a high percentage of the opportunities?
  • Are the closed opportunities highly profitable?

In working with sales leaders, what I find fascinating is how unplanned and unprepared the vast majority are when it comes to sales opportunities. Instead of focusing on a specific problem and developing a strategic solution to that problem, they are heavily influenced by their product or service, and seek to retrofit the product into every opportunity. There is a better way.