In working with sales leaders and their teams, what is intriguing is that many of them do not have a consistent methodology when it comes to sales, and in some cases, no methodology. This often results in them not being able to identify, qualify and then convert significant business opportunities, which has a direct impact on their sales numbers, not to mention the bottom line profitability of their business. There is a better way. As a mentor with Sales Director Central, we work with sales leaders to help them implement a consistent and proven framework that not only significantly increases the competence of the sales team throughout the sales process, if also significantly increases conversions and bottom line revenue. In today’s episode, I provide a high level overview of that framework.