More and more companies today are tapping into the power of Influencer Marketing to spread the gospel of their products and services, leveraging off the credibility of celebrities, business people, sports people and the like. It is a very effective way to build market credibility and scale, especially in the consumer space. What is less common, yet is just as effective, is B2B Influence Marketing, where organisations can tap into the credibility of industry influencers and leverage this credibility to add value and drive sales. In today’s episode I had a fascinating conversation with Yash Chavan, founder of Saral-Influencer Relationship Management, on supercharging sales through influence marketing.