When it comes to strategic selling, especially in the enterprise space, the expectations placed on the sales person to drive tangible value and differentiation have never been higher. The sellers who are able to think differently about their customer, challenge their own organisation to think differently, and begin to focus their attention on the customer’s customer and what problems need to be solved, are the ones who will eventually win, and be known as true trusted advisors. In today’s episode, I enjoyed a fantastic conversation with Douglas Cole, the author of the brand new book ‘The Sales MBA – How To Influence Corporate Buyers’ around the 3 core pillars that exceptional sales leaders and their teams excel at in today’s market. I hope you enjoy listening to the conversation as much as I enjoyed having it.

To connect with Douglas, go to:

LinkedIn – https://www.linkedin.com/in/sholtodouglas/

Website – https://www.thesalesmba.ca/

To purchase Douglas’ book, click here.