One of the key differentiators in modern day selling is authenticity. We know that people buy from people they know, they like and they trust. We also know that the product or service is not what the customer is looking for – they are looking for a solution to a problem. Whether you are in enterprise sales, SME sales or in fact in the start up phase of a business, authenticity is a critical key to your selling success. And in today’s episode, I enjoyed a fabulous conversation with Brendan McAdams on this very topic, amongst others as well. Hope you enjoy listening to the episode. To connect with Brendan, go to:

Email – brendan@brendanmcadams.com

Website – https://www.kiinetics.com/

LinkedIn – https://www.linkedin.com/in/brendanmcadams/

Podcast – https://podcasts.apple.com/au/podcast/lets-chat-sales/id1615392593

To purchase a copy of Brendan’s book ‘Sales Craft’, click here