Not sure about you, but I often found myself and my team being the ‘catch all’ in business, being asked to undertake activities that were not directly linked to driving positive customer revenue, but because we ‘owned’ the customer relationship, the business thought it appropriate to load up the responsibility. This can be not only frustrating, it can also lead to business inefficiency, not to mention, having a detrimental impact on revenue generation. As sales leaders who are expected to continue to deliver significant year on year growth, we have to get more ruthless when it comes to the activities we get involved in. If it is not revenue generating, then why are we doing it?