Sales Leaders and their teams the world over are constantly searching for the secret elixir that will differentiate themselves, their products and services, from the competition. Many of them look at the product and service space and try to create tangible differentiation in terms of features and benefits. Others perhaps focus on post sales implementation and relationships to separate themselves. However there appears to be an untapped resource readily available right now that has the potential to be a game changer, and yet many are not embracing it. It is the power of video. Recording short, specific and directed videos for your key business prospects and customers is delivering incredible results for those embracing the technology, and in today’s episode, I had the privilege of speaking with Tyler Lessard about the power of video in sales and marketing. Tyler is the VP Marketing and Chief Video Strategist at Vidyard and is leading the way in providing a platform that makes it easier for sales people and sales leaders to reach their targeted customers through video. If you do not have video as part of your sales & marketing strategy, I guarantee that it will become a key part of your strategy after listening to this conversation.

To connect with Tyler on LinkedIn, please click here.