If you are new to sales leadership, congratulations, and welcome to the starting gates, or the bottom rung of the ladder as my General Manager said to me on my very first day as a sales leader. You have obviously been identified as a person who has leadership potential. One of the first questions to ask yourself as a new leader is this ‘ why should anyone listen to you?’ Just because you have the leadership title and position, does not guarantee you leadership success. I delve into this in today’s topic. A must listen for all new sales leaders, as well as sales leaders who have been in the game for a while.