In yesterday's podcast, I talked about the importance of planning so that you could make your pitch count. Planning is critical - the next part of this is being able to create a presentation or pitch which captivates the audience and significantly increases the chances of them buying into your message and taking the action you want them to take. This is the theme of today's episode - creating a structure from which to present from is critical in driving a successful outcome. I share 2 key structures in order to help you in captivating your audience.