When it comes to communicating with our team, customers and key stakeholders, many of us leave the outcomes to chance. In other words, we 'wing it'. Sometimes we get lucky and the message resonates, and other times we fall flat. A key element of effective communication is recognising that we are constantly creating impressions, and this has a huge impact on how our message resonates. In today's episode, I explore some ideas on how to create great impressions.