In working with sales leaders, it's frustrating to see many of them having an almost manic focus on the next sales or marketing hack, thinking that this will be the secret to great results. This is commonly known as 'Shiny Thing Syndrome'. In their relentless pursuit of 'new', they unfortunately forget or neglect the fundamentals that work. Exceptional Sales Leaders do not suffer from 'Shiny Thing Syndrome' - they are focused, they stick to the plan, and they back themselves.