It’s often been said that the higher you rise in terms of success, the less competitive it is. Why is that? Many people, teams & companies throw in the towel too early. When the going gets tough, they stop and look for other opportunities hoping for better results. This can often be referred to as 'Shiny Thing Syndrome'. What separates exceptional teams and exceptional leaders is the acknowledgment that achievement takes consistent and persistent effort, as well as the knowledge that the last mile is always less crowded.