Unfortunately we live in a society where instant gratification is the name of the game. And when it comes to sales, this focus can be extremely dangerous, especially when the results are not visible from day 1. Often we will look to blame others for the lack of results or simply believe that this method or this process doesn't work - and then go searching for the next shiny thing. Sustained excellence takes time and it takes work, and when we stay the course, amazing results can be generated.