In this engaging episode of the Exceptional Sales Leader Podcast, I am joined by Geoffrey Reid, an esteemed sales executive and thought leader in the world of revenue generation. With a career spanning nearly a quarter of a century at Marcus Evans, Geoffrey shares his journey from an entry-level sales position to becoming the CEO of a major international firm. This enlightening discussion explores Geoffrey’s innovative approaches to sales leadership, his focus on attitude over aptitude in hiring, and the importance of maintaining humility and a service-oriented mindset in driving organisational success. The episode delves deeply into Geoffrey’s leadership philosophies, particularly his emphasis on fostering a supportive and empowering environment for his team, which resulted in a remarkable advancement in sales and team cohesion. Geoffrey expounds on the significance of embracing individual learning styles in sales training and the power of resistant selling strategies over traditional persuasive techniques. Notably, Geoffrey’s insights align with his influential book, “The Revenue Catalyst,” which offers a comprehensive guide for mastering sales in today’s dynamic market. This conversation is a treasure trove of knowledge for sales leaders looking to enhance their team’s potential and drive sustainable success.

To connect with Geoffrey, to learn more about what he does, including grabbing a copy of his book ‘The Revenue Catalyst’, go to:

LinkedIn https://www.linkedin.com/in/geoffreymreid/

Website – https://geoffreymreid.com/

TedX Speech – https://www.youtube.com/watch?v=dPJPydf3kEI