In this episode of the Exceptional Sales Leader Podcast, I welcome Adam Rosen, Co-Founder & CEO at Email Outreach Company, and a pioneering figure in the domain of email marketing strategy. Adam shares how he turned college lessons into a successful business by honing email outreach to secure clientele like Bank of America and Disney. This episode delves deep into the power of cold emails and strategic persistence, topped with Adam’s insights into how historic tools like email continue to drive results by crafting personalised, well-timed messages in an AI-driven landscape. Venturing further into the nuances of email marketing, Adam explores compelling strategies that differentiate good outreach from mere spam. The conversation traverses various topics including innovative methods to elude spam filters, the significance of deep personalisation, and the incremental upticks in response rates achievable through keen attention to market psychology. As Adam puts it, understanding one’s audience and crafting a trial of intention not just in businesses, but in life, wins the race. He imparts valuable tips on crafting short, effective emails with impactful subject lines, ensuring ethical selling remains at the core of all marketing endeavours.

To connect with Adam and to learn more about what he does, go to:

LinkedIn – https://www.linkedin.com/in/adamirosen/

Website – https://eocworks.com/

Instagram – https://www.instagram.com/adamirosen/