The Exceptional Sales Leader Podcast

The Exceptional Sales Leader Podcast


Unlocking Real Time Customer Insights with Rajiv Lamba

December 16, 2025

In this episode of the Exceptional Sales Leader Podcast, I am joined by Rajiv Lamba, a trailblazer in the field of consumer research. The discussion dives into Rajiv’s innovative journey from a consulting firm employee to founding SurveySensum, a company breaking new ground in market research. The episode explores how SurveySensum utilises technology to provide real-time customer insights at a fraction of the cost usually incurred when employing large consulting firms. This conversation sheds light on the challenges and learnings Rajiv faced in positioning SurveySensum as a credible alternative for obtaining valuable customer feedback. The episode provides an in-depth look at how SurveySensum is revolutionising consumer research through AI-driven insights. We discuss the transformation of traditional customer research methods, emphasising the adoption of platforms that enable businesses to pivot quickly based on customer feedback. Rajiv shares his expertise on enhancing customer satisfaction and reducing churn through actionable insights, positioning SurveySensum as a competitive player in the AI and consumer insights space. Whether you’re an SME or a large corporation, understanding and acting on customer feedback is made simpler with SurveySensum.

To connect with Rajiv, and to learn more about what he does, including taking advantage of a free trial of SurveySensum, go to:

LinkedIn – https://www.linkedin.com/in/rajiv-lamba/

Website – https://www.surveysensum.com/