The Exceptional Sales Leader Podcast

The Exceptional Sales Leader Podcast


From Zoology to Online Success – Matt Raad’s Incredible Journey

November 26, 2025

In this engaging episode of the Exceptional Sales Leader Podcast, I sit down with Matt Raad, an expert in buying and selling online businesses, to explore the future of financial independence. Matt recounts his transformative journey from Zoology student to successful entrepreneur, emphasising the pivotal role of sales and the attraction of leveraging online businesses for financial freedom. Together with his wife, Liz, Matt has built a dynamic career by acquiring and managing digital properties, illustrating the viability of generating passive income through strategic online investments. Throughout the conversation, we delve into the nuances of transitioning from traditional sales and business management to online entrepreneurship. Matt discusses the critical aspects of building a robust digital presence, leveraging AI, and the significance of having a side hustle as a safety net in the volatile job market. We also touch on vital themes such as finding your niche, the importance of maintaining real-life relationships in business, and understanding digital marketplaces. This episode is a treasure trove for aspiring entrepreneurs seeking to diversify their income streams by mastering digital enterprises.

To connect with Matt and to learn more about what he does, go to:

LinkedIn – https://www.linkedin.com/in/matt-raad/

Website – https://www.ebusinessinstitute.com.au/