In this episode of the Exceptional Sales Leader podcast, I welcome Edd Hayer, CEO of Prospector, a vital player in the realm of sales technology. The conversation unfolds to spotlight the intersection of smart technology and sales strategy and we delve into the transformation of traditional prospecting approaches, underlining the importance of leveraging insights for a dynamic and relevant sales strategy. We explore Prospector’s innovative platform that empowers sales teams by identifying business insights that influence positive sales outcomes. This approach aligns with the overarching need in industries today for precision-targeting and accurate understanding of customer needs, beyond the generic spray-and-pray technique. Edd stresses the critical nature of timing and messaging in connecting with prospects, crafted through understanding an organisation’s unique challenges and industry dynamics. Throughout the episode, the dialogue also touches on the role of AI, highlighting its potential and pitfalls in modern sales processes and how it complements human sales tactics.

To connect with Edd and to learn more about Prospector, go to:

LinkedIn – https://www.linkedin.com/in/edd-hayer-97b871106/

Website – https://prospector.com.au/