In this episode of the Exceptional Sales Leader Podcast, I welcome Brandon Willington, delving into his unique journey from DJing in Perth to becoming a successful owner of a leading lead generation company. Brandon shares fascinating insights into how his transition from the nightlife industry to digital marketing occurred after a chance exposure to an online course. His experiences with different advertising agencies and the need for better lead generation solutions for service-based businesses inspired him to build Where U?. This episode offers valuable perspectives on the importance of genuinely understanding customer needs and directly engaging with them in order to create more effective and efficient advertising strategies. Throughout the conversation, key topics such as the power of targeted customer messaging, the impact of emotional triggers in advertising, and the importance of maintaining ethical standards in business are explored. Brandon emphasises the significance of authentic customer communication and reveals how his company has managed to break from traditional marketing moulds by focusing on customer needs and emotions. Additionally, Brandon provides insightful advice on how businesses can improve their online credibility and create trust without relying on aggressive sales tactics, thus ensuring a more sustainable business model.

To connect with Brandon and to learn more about what he does, please go to:

LinkedIn – https://www.linkedin.com/in/brandon-willington/

Website – https://www.whereu.com.au/

Instagram – https://www.instagram.com/whereu.com.au/