When it comes to marketing a business or a service, many turn to paid ads as the ‘quick fire’ way to create demand in order to convert business. Whilst this approach does have its place, it is also important to create more long term, sustainable demand creation strategies that enables a business to create credibility, deliver value, and educate their market through the buying process. In this episode, I’m joined by Rai Cornell, CEO at Cornell Content Marketing, and we delve into the psychology behind marketing and the intricate art of content creation. It is a fascinating conversation and one that I hope can add value to you in your role or business.

To connect with Rai and to learn more about what she does, including downloading a free demand generation kit, please go to:

LinkedIn – https://www.linkedin.com/in/raicornell/

Website – https://www.cornellcontentmarketing.com/

Free Demand Generation Kit – https://cornellcontentmarketing.com/demandgenkit