In many business organisations, there is almost an unwritten ‘ground rule’ that sales & marketing are internal competitors of each other. When sales are not converting prospects into customers, it is often marketing’s fault, and when marketing provide what they consider to be great leads to sales that do not get converted, it is sales’ fault. To be sustainably successful, organisations need to take a more strategically aligned approach and that is where Sam Shaper comes in. Sam is a Fractional RevOps specialist, and helps support businesses through creating and implementing peak performance systems to improve revenue efficiency, enable businesses to keep more profit in their pockets, as well as help create exceptional buying experiences. It is a fantastic conversation filled with value.