In B2B sales, many sales people love to be part of the big complex deals, the ones that often have a great deal of prestige and status attached to them, because, more often than not, they include iconic brands or industry leaders. The challenge though is that many sales teams and organisations are not set up well enough in order to build a compelling proposition to attract the big sale. They lack planning, they lack strategy, and they lack effective execution. In today’s episode, I have the privilege of speaking with Barbara Weaver Smith, Founder and CEO of The Whale Hunters, an organisation that specialises in helping companies build a winning strategy for big complex deals, to maximise their opportunity to land the ‘big whale’. If you are focused on landing deals with the big end of town, then this episode is an absolute must.

To connect with Barbara and to learn more about The Whale Hunters, including The Whale Hunters Institute, go to:

LinkedIn – https://www.linkedin.com/in/barbaraweaversmith/

Website – https://thewhalehunters.com/

Email – barbara@thewhalehunters.com