When it comes to marketing, many organisations adopt the ‘hope and pray’ strategy, where they throw a heap of information into the marketplace hoping some of it will stick. And when the sales team is unable to convert the leads that come from this strategy, often they blame marketing for providing poor leads, and marketing blame sales for their inability to convert. Organisations that are able to build a more tangible and intentional marketing strategy, and ensure that both sales and marketing are aligned in that strategy, achieve much better results. In today’s episode, I have the privilege of speaking with Chris Peer, the Founder & CEO of G8P & SyncShow, and Chris takes me through the Great 8 Pillars of marketing, that when followed, can significantly improve the results of any organisation. It is a fascinating conversation and one that I trust you enjoy.

To connect with Chris and to learn more about G8P & SyncShow, including grabbing a copy of his book “The Great 8 Pillars”, go to:

LinkedIn – https://www.linkedin.com/in/chrispeer/

Websites – https://chrispeer.com/ , https://g8p.co/ , https://www.syncshow.com/