Some in the marketing game subscribe to the belief that any publicity is good publicity. In the B2B world of 2024, with expectations and competition at an all time high, I don’t think this approach is a recipe for success. Companies need to be more intentional and more strategic with the messaging they put out in the marketplace, especially if they are looking to make 2024 a year of growth and improved profitability. In this episode, I enjoy a terrific conversation with Mike Maynard, Managing Director/CEO of the Napier Group, a PR & marketing agency for B2B technology companies. We talk about the unique approach that Napier takes when working with their clients, to not only build better awareness, generate leads, but ultimately improve marketing ROI, and drive revenue.

To connect with Mike and to learn more about Napier, please go to:

LinkedIn – https://www.linkedin.com/in/mikemaynard/

Website – https://www.napierb2b.com/