If you have been in sales for a while, you know and understand that buyers today, more than ever, are significantly more educated and in many cases, more demanding. No longer can a sales person or sales leader ask questions such as ‘tell me about your business?’ or ‘what keeps you up at night?’, unless of course they would like to be booted out of the meeting and black-banned. If we are to be successful in sales in the modern world, we must adopt a buyers perspective, and work to get inside the mind of the buyer, and not lead with products and services. In this episode, I have the privilege of speaking with Graham Hawkins, the CEO & Founder of SalesTribe, and an exceptional sales leader. This is an episode you will want to listen to over and over again, as well as sharing it with your team. It is filled with nuggets of gold to be exceptional in sales & sales leadership in 2024 and beyond.

To connect with Graham, please go to:

LinkedIn – https://www.linkedin.com/in/futureofsales/

Website – https://salestribe.com/