For years, I have believed that not only is sales the ultimate form of service, it is also, at its core, strategic problem solving. And as a sales person and sales leader, if we can identify and then articulate a clear problem for a potential customer, then they will unconsciously and many times, consciously, attribute us as having a solution to the problem. When done well, the outcome should then be a business transaction and hopefully, the start of many. If only the vast majority of sales leaders and teams would look at sales the same way, rather than simply seeking to retrofit their product or service into a perceived need. In today’s episode, I enjoyed a terrific conversation with Chet Lovegren, The Sales Doctor, around taking a prescriptive approach to diagnosing & solving problems. If we can get better at diagnosing problems instead of trying to ‘sell’, then our sales numbers will go through the roof.

To connect with Chet and to learn more about The Sales Doctor, go to:

LinkedIn – https://www.linkedin.com/in/chetlovegren/

Website – https://www.thesalesdocrx.com/