The Exceptional Sales Leader Podcast

The Exceptional Sales Leader Podcast


What Is On Your To Be List?

December 12, 2023

With under 2 weeks left until Christmas, the pressure cooker will be ramping up left, right and centre to get as many deals closed off as possible. Senior executives conducting daily cadence reviews to lock in committed forecasts. Sales Executive’s doing whatever they can to bring forward deals into this quarter. To say this time of year can be a stressful time would be an understatement.


For many sales leaders, this pressure can only lengthen the items on the ‘to do list’, as they scramble to fit more items & activities into an already packed agenda. The danger though is that mistakes can be made through trying to take on too much, and these mistakes can create a precedence for the new quarter. This may sound counter intuitive, however the key to ending the year well is to actually slow down, and become more targeted with your attention and more intentional with your actions. In today’s episode, I share some thoughts on creating a To Be List, rather than simply a To Do List.