I love the LinkedIn platform as it provides access to such a wonderful range of people to build connections with, as well as being an incredible source of information and inspiration. It also provides the perfect metaphor for sales and sales leadership, both in what to do, and especially in what not to do.

If you have been on the LinkedIn platform for a while, you would have received the general connection request, and based on you accepting it, the follow up message which was highly likely to include a pitch for a product or a service. I get stacks of these every day, and it is fascinating at how many of the messages focus on trying to ‘convince’ me to jump on a call, or to download a resource. Almost never does the person seek to build a connection or ask anything about me or my business. This is what I discuss in this episode.